E-Grocery Customer Survey

eMarketing Research Group

1.  What is your gender?
 
 
2.  What is your Marital Status?
 
SingleMarriedDivorced
 
3.  Your Age Group?
 
 
4.  Number of Dependants (Children)
 
01234 or more
 
5.  Annual Income
 
Select one
 
 
6.  How often do you buy groceries?
 
Select one
 
1-2 times a month3-5 times a month5 or more
 
7.  How much do you spend monthly on groceries?
 
Select one
 

 
8.  Where do you have access to the internet?
 
Check all that apply
 
 
9.  How many times per week do you go online (email, Internet, etc)?
 
Select one
 
 
10.  Have you ever purchased anything on-line?
 
 
11.  If yes, what?
 
 
12.  Have you ever bought groceries on-line?
 
 
13.  If yes, where?
 
 
14.  How likely would you be to buy groceries online and have them delivered if ...
 
 Very likelyLikelyNeither likely nor unlikelyUnlikelyVery unlikely
costs were slightly HIGHER than regular grocery store prices?
costs were slightly LOWER than regular grocery store prices?
costs were the same as a regular grocery store prices?
there was a service delivery fee per order?
 
15.  What is the maximum delivery fee you would be willing to pay?
 
Select one
 
 
16.  How likely would you be to buy groceries online and have them delivered if there were an annual membership fee but not delivery charges?
 
Select One
 
 
17.  What is the maximum membership fee you would be willing to pay?
 
Select one
 
 
18.  How important are each of the following factors relative to your consideration of purchasing groceries online instead of going to the store?
 
Rank the following
 
 Very ImportantSomewhat importantNeither important or unimportantSomewhat unimportantVery Unimportant
Saves time
Better Prices
Easy to navigate
Product Variety
Sames Day Delivery
 
19.  Any comments and suggestions