05-Jul-2022 6:48:21 AM


Importance, Satisfaction and Gap Analysis
 Gap  Importance  Satisfaction
Mean score (min=1,max=5)
Understand what your customers expect.
-0.24 
 2.53
 2.77
Identify the things that affect your customers' satisfaction the most.
0.41 
 3.24
 2.83
Display results by customer types, market regions, individual customers, etc.
0.10 
 3.07
 2.98
Know how your customers compare you to your competition.
0.17 
 3.28
 3.11
Identify your most desirable prospective customers.
0.23 
 3.18
 2.94
Segment your customers for more strategic marketing.
0.43 
 3.22
 2.79